Given in full · nothing held back

The Luxury Pre-Listing Kit

Six working tools for selling at the top of the Treasure Valley market, for homes listed at $1,000,000 and above. From Jerod Lee, Associate Broker, Certified Luxury Home Marketing Specialist (CLHMS), and member of the Institute for Luxury Home Marketing (ILHM), serving the Treasure Valley since 2005.

Get the kit and guide

A luxury listing is not a bigger version of a conventional listing. The buyer pool is thinner, the marketing period can be longer, and preparation carries more of the outcome. Each tool covers one stage of that work, and all of them are yours whether or not we ever work together.

Correcting the record

Online estimates at the top of the market

Automated valuation models, the algorithms behind online home-value estimates, are at their weakest exactly where a luxury home sits. They depend on comparable-sale density, and luxury properties are by definition the homes with the fewest true comparables. They cannot see what makes such a home valuable: a detached shop with solar, water features and mature grounds, custom millwork, and a view corridor are invisible to an algorithm reading beds, baths, and square footage from public records.

The consequence runs both ways. Sellers anchored to a high online estimate can overprice into a stale listing; sellers anchored to a low one can leave real value on the table. The remedy is not a different website. It is a comparable-sale analysis done by someone who has walked the property and can show you the reasoning. The guide's “Correcting the Record” section covers this in full.

Inside the kit

Six tools, each with a job

  1. The Pre-Market Timeline

    Eight weeks from decision to market, compressible when needed, with a job for every week. Work backward from your target listing date.

  2. The Positioning Worksheet

    What does this specific property genuinely offer, and what will its market weigh? Complete it on your own, or together with Jerod in a Positioning Session, with real figures.

  3. The Preparation Checklist

    Staging consultation, condition items, and the documentation set: improvements, systems, warranties, CC&Rs (the recorded covenants and restrictions), water and irrigation records.

  4. The Marketing Deliverables Checklist

    Every deliverable itemized, dedicated property website included. Our commitment on listings at $1,000,000 and above, and an interview tool for any agent you are considering.

  5. The Showing & Security Card

    Appointment rules, buyer qualification proportionate to the property, and a valuables-and-privacy plan. All of it operates inside normal multiple listing service (MLS) marketing.

  6. The Offer Evaluation Matrix

    Negotiation at this level is rarely about a single number. Weigh financing strength, contingencies, timeline, and possession terms side by side.

The companion guide

The Treasure Valley Luxury Guide

The kit comes with the full guide, written for sellers: positioning before promotion, preparation in sequence, the marketing standard, pricing as process rather than prediction, and negotiation and timeline at a level where terms carry as much weight as price.

Before you give us your email

Do I have to list with you to use the kit?

No. It is written to be used on your own, including with another agent. If it changes your mind about who to work with, that is the kit doing its job rather than a pitch doing it.

Is the whole kit really included, or is part of it held back?

All six tools and the full companion guide are included. Both PDFs are available right away on the next page and arrive by email. No tool is held back for a follow-up conversation.

What if I am a year away from selling?

Then the pre-market timeline and the preparation checklist are the ones to read now. Preparation carries more of the outcome than anything that happens after the listing goes live, and it is the part that needs lead time.

Will I be added to a call list?

The form does not ask for a phone number. You will get the kit by email, and Jerod sends a few short follow-up notes over the coming weeks. You can unsubscribe at any time, and doing so does not take the kit back.

The kit and guide

Get the kit and guide

Both PDFs are available right away on the next page and arrive by email: the eight-page kit and the nine-page guide. No tool is held back.

All six tools and the full guide
No phone number required
Sent by Jerod Lee, Associate Broker & Team Leader
Unsubscribe anytime

Where should we send it?

Two-hour response SLA · Name and email only

If you are already working with a real estate professional, please disregard this solicitation.

What happens next

Three steps, no surprises

  1. Both PDFs are available right away on the next page, and they arrive by email. Nothing is held back, watermarked, or unlocked by booking a meeting.

  2. Jerod sends a few short follow-up notes over the coming weeks. Unsubscribe anytime; doing so does not take the kit back.

  3. A Positioning Session is there if you want one: we walk your property, complete your worksheet with real figures, and you keep the plan either way. It is an offer, never a condition. Call (208) 214-5595 or write to JLee@myhomeconnection.com. We keep a two-hour response SLA during business hours.